Client: Airbnb
Art Direction: M&T, Anna Carollo
Created a graphic system for a huge Airbnb product launch event and activated the space through installations, signage and collateral. A 60 foot tall cityscape illustration greeted visitors as they entered and inside a series of room vignettes were created as photo ops. The event was tied together through coordinated way-finding signage, guest badges, giveaways and brand ambassador uniforms, all designed by my co worker Anna Carollo and myself.
Holistic visual communication 